Has the trend towards funky wine labels peaked?

Mar 5, 2007 at 12:58 PM
2 comments

I certainly hope so. I found both of these by accident this weekend. Beyond abut 30 seconds of amusement, I don't see how this helps the wine industry. It may encourage trail, but if the wine sucks people still aren't going to buy it. Is it just trying to stand out in a crowded field?

Bitch Barossa/Grenache 2005

Evil wine

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It's all about trying to capture the younger demographic that is buying wine. 20-somethings are a huge market that is eager to spend their money on wine, with a more adventuresome spirit than their parents. They'll try anything and they're not afraid to buy something pricier than Carlo Rossi Paisano (my dad's choice) or Foxhorn Merlot.